Meet the Team

We are a family of educators, creatives, and technologists united by a single mission:To make reading the favorite part of your child's day.

CEO and Founder

Christopher Roberts

Hi, I’m Chris! My journey as an educator has taken me around the world, from teaching English in Vietnam and Thailand to teaching Year 3 students in Queensland, Australia. While I have loved leading classrooms, my true passion lies in working one-on-one with children ages 3-6 to build the fundamental skills they need to read.

Most of the ideas for Picture This! were born out of my own love for picture books and creating stories for kids. I am incredibly lucky to be building this alongside my family of like-minded individuals who share a passion for technology and a deep commitment to seeing children succeed.

I believe that reading should be a joyful experience from day one. That’s why Picture This! focuses on the power of visualization—a method that, along with a great deal of fun, empowers students to jump headfirst into a lifelong love of reading.

Creative Direction

Lead Graphic Designer

Responsible for the vibrant, child-friendly aesthetic of Kiddz.club. Our design philosophy centers on high-impact, low-distraction visuals that support the visualization process without overwhelming young learners. By crafting the 'Zoobs' and the visual language of the app, our design team ensures that every screen invites curiosity and delight.

Research & Development

Senior Researcher & Dev. Tech

Bridging the gap between the science of reading and cutting-edge technology. This role ensures that our 'Proprietary Visualization Guides' and AI integrations are grounded in proven educational research. From optimizing the Sound-It-Out Slider to fine-tuning our AI prompts for safety and educational value, our technical research leads the way.

Passionate about Literacy?

We are always looking for talented individuals who share our vision. If you want to help shape the future of reading education, we'd love to hear from you.